Hi eMarketer Reader,

The COVID-19 pandemic has fundamentally challenged all advertising assumptions, and pushed smart advertisers across the industry to rethink their strategy and sensitize their approach. Understanding the power and adaptability of connected TV (CTV) to find and reach your audience will be invaluable during this global crisis.

Before starting your next campaign, or launching a new product, it’s critical to figure out how your target audience is spending their time, what content they’re consuming and the potential for unexpected attitudes or feelings toward your brand, product category and even specific products.

Join Max Knight, vice president of analytics services at Amobee for this live Tech-Talk Webinar. He will share pre-campaign preparation in the age of COVID-19.

Register here for “Rebalancing Ad Spend During COVID-19: Finding Your Audience on Connected TV,” presented by Amobee, and learn:

How COVID-19 is impacting global brands and consumer behavior
How to leverage consumer insights to refine and adapt your advertising strategy to the pandemic environment
How to capitalize on the increase of viewers flocking to CTV and the decrease in CPMs
How to fill the void of live sports and events now that they’re on hold
Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Thursday, April 16 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Amobee.

Sincerely,
eMarketer Editors

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