Centralize all available records and increase targetable reach -

Hi eMarketer Reader,

Using data to drive business decisions is critical. Today, successful brand marketers are gaining a holistic view of the customer and their brand experience by connecting multifaceted data streams. According to Neustar, centralizing all available records and linking to a source of truth for offline identity can increase targetable reach by up to 200%.

For consumer packaged goods (CPG) companies, this can be challenging. While most companies can assemble first-party consumer data in-house and use it to drive strategy, the distributed business model used by most CPGs can hinder—or even prevent—first-party data collection. Ultimately, this leaves CPG marketers dependent on distribution partners to share consumer data.

Join Neustar’s Ryan Engle, head of product, customer intelligence, and Chris Hawk, director of advisory services, for this Tech-Talk Webinar. They will explore the data strategies used by CPG marketers today, and offer ways for these businesses to improve.

Register here for “In Search of the Great White Whale of CPG–Consumer Identity,” presented by Neustar, and learn how to:

• Align your current strategies to outcomes and avoid common pitfalls
• Fuel your direct-to-consumer efforts
• Effectively manage your strategy, whether it’s to build a bigger offline identity repository or pivot to a digitally focused strategy that doesn’t rely on offline identity
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, June 3 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Neustar.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you!