Webinar: CTV as a Direct-Response Performance Channel

Advertisers are shifting spend to drive growth - Hi John,

An interesting trend has emerged from the rapid rise in connected TV (CTV) adoption—a growing number of brands and agencies are using CTV as a direct-response performance channel and reaping the benefits.

CTV campaigns across the SteelHouse network in Q4 2020 generated more revenue, conversions, and site visits than ever before. This trend is likely to continue into 2021, which begs the question: how long before every advertiser looks to CTV for success?

Join SteelHouse’s Alexa Tierney, director of customer success, for this live Tech-Talk Webinar. She will explore why advertisers are shifting budgets and reprioritizing CTV’s strategic role.

Register here for “The Rise of Performance Marketing on Connected TV,” presented by SteelHouse, and learn:

How CTV ads are an effective way to drive incremental lift Best practices to integrate a CTV strategy into your marketing plan Performance insights gleaned from successful CTV advertisers Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, February 24 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by SteelHouse.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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