Grow lasting customer relationships through personalization -

Hi eMarketer Reader,

As the coronavirus crisis has rapidly evolved, brands worldwide are facing a new and challenging reality. Supply chain disruptions, shipping delays, unexpected cash flow disturbances, remote-work precautions, changing consumer behavior and public unease—all are unforeseen outcomes that have caused businesses to reevaluate their marketing strategies.

If COVID-19 has taught digital marketers anything, it’s that customer relationships matter—and having a direct-to-consumer (D2C) marketing strategy is critical. But how do you connect on a deeper level with your customers when social distancing is the new norm?

Join Joe McCarthy, director of performance marketing at Klaviyo, for this live Tech-Talk Webinar. He will discuss how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

Register here for “D2C Marketing Strategies for Navigating COVID-19,” presented by Klaviyo, and learn:

• How to personalize your marketing across email, mobile and web
• What successful brands are doing to navigate these uncertain times
• Why relationship-building is your brand’s best defense for COVID-19 and future economic downturns
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Thursday, April 30 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Klaviyo.

Sincerely,
eMarketer Editors