Explore trends in buying behavior and discretionary spend across industries -

Hi eMarketer Reader,

Since the beginning of the pandemic, nearly 40 million Americans have filed for unemployment and 1.77 million have been diagnosed with COVID-19 (The Washington Post, The New York Times). With confirmed cases increasing and government relief payments expected to run out this summer, marketers are required to become more data-driven in everything they do.

Marketers equipped with community-level economic and physical health insights will have a greater understanding of how their customers have been impacted in each market. With this essential data at hand, they will know when to reopen stores, make marketing investments and prioritize an empathetic strategy.

Join Merkle’s Shirli Zelcer, COO, analytics, and Eugene Becker, executive vice president of data solutions, for this live Tech-Talk Webinar. They will share insights into each US county’s unique situation and offer best practices to help marketers move toward recovery.

Register here for “Planning for a New Reality: Leveraging Data & Insights to Inform Your COVID-19 Rebound Strategy,” presented by Merkle, and learn:

• The latest trends in buying behavior, discretionary spend across industries, liquid assets and COVID-19 case data
• How marketers are integrating insights with CRM data to find new consumer audiences, set budgets for community-level marketing investments and inform reopen strategies
• An exclusive look at Merkle’s interactive COVID-19 Market Impact Dashboards, including an impactful economic resilience index
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, June 24 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Merkle.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you! 

Interested in sponsoring a webinar? Email advertising@emarketer.com