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WEBINAR
Unlock the emotional power of food & beverage in your innovation
Unlock the emotional power of food & beverage in your innovation
Provided by:  Givaudan
Date:  Tuesday, May 28, 2024
Time:  10:00 AM CEST
Length:  60 minutes
Type:  Webinar
Are you ready to delve into the captivating realm of consumer behaviours and product development?

Join us as our experts reveal the findings of our European Moods & Emotions consumer research. Learn how this research has laid the groundwork for designing a comprehensive food and beverage development framework.

Our approach involves:
  • Ideation that integrates both explicit and implicit measures of behaviour, allowing us to quantify the emotional, functional, and conceptual associations that consumers form with various combinations of flavours, colours, and ingredients in applications
  • Validation through consumer tests including the use of neuroscience


  • Secure your spot now to gain access to our exclusive insights!
    Register now
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