Webinar: Efficiently Run an Enterprise Analytics Team with Limited Resources

How BMO Financial Group achieved scalable performance - Hi eMarketer Reader,

At BMO Financial Group, the digital analytics team was reorganized and given a mandate that spans the entire organization. They became responsible for over 12 million customers and 46,000+ employees and were given no additional resources.

Then, the coronavirus pandemic hit.

Join Sharon Flynn, senior manager of digital analytics at BMO Financial Group, and Shane Phair, CMO of Decibel, for this live Tech-Talk Webinar. They will discuss the strategies BMO’s seven person team used to monitor over 900 key performance indicators (KPIs), track 3,000+ dashboards—and still maintain a net promoter score of 45 during the coronavirus pandemic.

Register here for “How to Run an Enterprise Analytics Team with Less,” presented by Decibel, and learn how to:

Reduce ad-hoc work Align with business leaders on scalable performance Build innovation into the team process Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, October 7 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Decibel.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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