How the deprecation of cookies is affecting marketers’ strategies -

Hi John,

As tightening privacy regulations continue to transform the advertising landscape, owned data is becoming increasingly crucial to all stages of the marketing funnel. Marketers need to implement strategies to collect, manage, and activate first-party data.

Companies that use first-party data to model and target online audiences that look like their best-known consumers can achieve a 40% improvement in return on ad spend, according to McKinsey & Company research.

Register here for "How First-Party Data Is Reshaping Digital Advertising," presented by ActionIQ, and learn:

• First-party data’s role in performance marketing—including prospecting, acquisition, and retargeting
• How brands, like Canadian Tire and others, can monetize owned data to expand revenue streams while upholding consumer privacy
• How a customer data platform can help modernize your tech stack to tackle first-party data initiatives
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Tuesday, December 7 at 2pm ET.

This Tech-Talk Webinar is sponsored content by ActionIQ.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues who may be interested in activating first-party data. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com