Hi John,

Audience testing helped Made In improve their targeting efficiency, giving the premium cookware brand confidence to increase their Facebook spend by over 300% during the Black Friday/Cyber Monday holiday.

Hear firsthand from CEO and founder Chip Malt how Made In improved its return on ad spend and drove growth in our Tech-Talk Webinar, “Fixing the Funnel: Actionable Insights from 1,000+ Google and Meta Geo Tests,” presented by Measured.

You’ll discover:

• How to build an optimized media foundation that accurately measures true performance
• The latest spend allocation trends across critical marketing channels based on extensive geo-testing
• Strategies for confidently reallocating budget to upper-funnel activities that drive acquisition

See you there,
EMARKETER Studio

Presented by Measured.