| “Business Insider Intelligence FYI” is part of your subscription to the Business Insider Intelligence Marketing Newsletter. | | In today's climate in particular, ad fraud can ruin the trust between brands and consumers. Watch Oracle Data Cloud's webinar below to learn how to go above and beyond ad verification and increase your efficiency. |
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From Ad Fraud to Attention:
Exploring the New Frontier of Measurement |
| | Learn how you can maximize the effectiveness of your campaigns by going beyond standard ad verification | | |
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It’s more important now, than ever before, for advertisers to understand the impact of every dollar spent across channels and formats. What matters to your business looks very different than what matters to other advertisers. You need the metrics that help make better business decisions, based on real outcomes.
Watch the webinar to learn how you can maximize the effectiveness of your campaigns by going beyond standard ad verification and examining:- The challenges digital marketers face in measuring attention
- What ad fraud issues are emerging and how to manage them
- How to go beyond antiquated metrics and carve out a new paradigm for measurement
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