Webinar: How Acuvue is Preparing Their Pandemic Rebound Strategy

Three “must-do’s” to strengthen customer relationships over the next six months - Hi John,

Almost overnight, COVID-19 has changed customer behaviors, needs and expectations—and we’ve all grown accustomed to things like social distancing, working from home, self-quarantining and homeschooling. But what will happen now that we’re moving toward a state of re-emergence?

It’s a critical time to remind consumers why they should choose your brand, and the opportunity is rife, as 96% of customers want to see brands running promotions, offers and loyalty perks. This is second only to flexible payment terms, according to research from GlobalWebIndex.

Join Merkle’s directors of strategy and insights Kaitlyn Mitchell and Kenta Ogawa, along with Johnson & Johnson Vision’s Ysabel Zachman, marketing director of customer strategy and experience, for this live Tech-Talk Webinar. They will discuss how the J&J brand Acuvue is planning to rebound and connect with its customers in the current climate, and outline three “must-do’s” to prioritize and incorporate into re-emergence strategies.

Register here for “Consumer Engagement & Loyalty: Must-Do’s for Re-Emergence,” presented by Merkle, and learn:

What long-term impacts COVID-19 will have on consumer expectations and the areas marketers need to focus on to best meet consumer needs How Acuvue is overcoming some of their unique business challenges and employing new tactics to engage their customers in meaningful ways Three key strategies to help your brand create enduring customer relationships and strengthen engagement over the next six months Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, June 30 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by Merkle.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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