A CX approach; make data transformation your foundation -

Hi eMarketer Reader,

The events of 2020 caused significant changes in consumers’ digital needs and behaviors. More personalized experiences are in higher demand. The customer identity and data landscape is dramatically changing, and regulations are becoming more strict.

According to Merkle, nearly 75% of executives said they plan to increase investment in tech to account for rising data restrictions.

Join Merkle’s Matthew Mobley, CTO, Erin Hutchinson, global chief marketing and communications officer, and Gaelyn Almeida, senior director, technology strategy, along with Universal Parks & Resorts’ Leah van Zelm, vice president, analytics and targeting, integrated media and digital, for this live Tech-Talk Webinar. They will discuss how marketers can get to the heart of CX with a real-time and privacy-safe approach.

Register here for “2021 CX Imperatives: How to Make Data Transformation Your Foundation,” presented by Merkle, and learn how to:

• Navigate the first-party data landscape
• Pivot strategies for the acquisition, management, and mining of valuable data
• Adapt with the cloud, AI, and machine learning
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Thursday, February 18 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Merkle.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com