Stashing data in different places across your organization to come back (hopefully) later is a great way to mismanage or lose it. Squirrels can stash, but enterprises can’t.
You need a customer data platform (CDP). A central command center that securely holds your customer data and lets you organize it according to your goals.
The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business.
Speakers:
Jake Athey, VP Marketing & Customer Experience, Widen, An Acquia Company
Alex Dal Canto, Senior Director of Product Marketing, Acquia
