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Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
A March 2020 survey from Dentsu Aegis Network on consumer spending since COVID-19 reported that 66% of consumers felt more cautious about how they spend their money.
With all this change in consumer spending, marketers are struggling to deliver exceptional consumer experiences in a new “normal,” where marketing is less focused on driving revenue. But how can marketers accommodate to this new normal, all while operating with reduced marketing budgets and resources?
Join leaders of Merkle’s customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director, for this live Tech-Talk Webinar. They will discuss today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.
Register here for “Journey Interrupted: Driving Engagement in a ‘Broken’ Funnel,” presented by Merkle, and learn:
The new "normal" in marketing What analytics tool sets are necessary in an altered customer journey How marketers in the pharma, auto and CPG industries can maximize results Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Tuesday, April 21 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Merkle.
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