Macy’s brings a fashion-forward approach to the IDFA’s removal -

Hi John,

Like many of your peers, you may be concerned about how to better “know” your customers given the absence of device identifiers.

Last year, Macy’s successfully weathered one of the toughest periods in retail history with omnichannel strategies that emphasized customer lifetime value (LTV). We are fortunate to have them share with us how they engaged their core shopper base while appealing to new cohorts—all with higher levels of privacy compliance.

Join me as I host AppsFlyer’s Sunil Bhagwan, vice president, strategy, and Macy’s Monika Thotha, marketing systems manager, for a live Tech-Talk Webinar. Sunil and Monika will tell us how Macy’s is navigating privacy and measurement best practices in a post-iOS 14.5 world.

Register here for “Privacy Takes Center Stage: Retail Giant Macy’s Reinvents Customer Relationships,” presented by AppsFlyer. We will learn:

• How to optimize existing first-party data to increase retention and acquisition
• Why developing a privacy roadmap will ultimately lead to greater success
• Best practices for mobile attribution in the absence of the Identifier for Advertisers (IDFA)
• Plus! My favorite part of the webinar, the Q&A, when you ask our expert guests great questions

Please reserve your seat to join me on Tuesday, June 29 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by AppsFlyer.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in privacy best practices. Thank you!

Interested in sponsoring a webinar? I hope we can work together. Please email advertising@emarketer.com, either myself or someone from my team will get back to you.