Five ways to improve customer engagement -

Hi eMarketer Reader,

SMS is one of the most engaged and highest ROI channels available to marketers. Yet many organizations have yet to embrace this powerful mobile channel because of lack of phone numbers and customer permission, and even simply uncertainty in how to execute it.

But not deploying an effective SMS strategy means you’ll miss out on a significant percentage of customers who increasingly prefer to be reached on their mobile device. According to EZ Texting, SMS has 150x the engagement rate of email campaigns.

Join Acoustic’s Dave Haucke, vice president of product management, and Pinky Lees, worldwide mobile strategist, for this live Tech-Talk Webinar. They will share multiple use cases to help marketers understand how to get started with SMS, and where this channel fits into your overall communications and marketing strategy.

Register here for “A Marketer's Guide to SMS: Five Ways to Increase Revenue and Customer Engagement,” presented by Acoustic, and learn:

• How to leverage automation to deliver behavior- and event-based messages
• What are the best approaches to drive adoption of your SMS channel
• How to generate value from both promotional and transactional SMS campaigns
• Copywriting techniques that minimize opt outs and increase engagement and conversions
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, June 9 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Acoustic.

Sincerely,
eMarketer Editors

PS: Feel free to forward this invite to colleagues and peers who may be interested in this topic. Thank you! 

Interested in sponsoring a webinar? Email advertising@emarketer.com