Webinar: How to Nurture Customer Loyalty with Personalized Post-Purchase Emails For many retailers, a customer purchase is considered mission accomplished. Customers are then routinely tossed back into the day-to-day promotional marketing fold in search of the next customer-conversion opportunity. But customers are not commodities. Treating them as such can cause them to feel under-appreciated, under-valued, and may actually be harming your brand. It’s time to start treating them less as commodities and more like people.
eMarketer is pleased to moderate a Tech Talk Tuesday presentation with Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto. Register here for “How to Nurture Customer Loyalty with Personalized Post-Purchase Emails” and learn: - Ways to segment your promotional sends to gain a better customer view
- Types of post-purchase messaging and why it’s so important
- Message metrics that impact your win-back strategy
The webinar will take place on Tuesday, November 13 at 1:00 PM ET. Please reserve your seat today. We hope you can attend, but if you sign up and can’t make it we’ll send you a link to view the deck and the recording the day after the webinar. |
