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Today’s customers expect to receive a meaningful and consistent experience across each interaction with your brand. Yet, according to Merkle’s Q3 2020 survey of US and UK marketers, 57% of data platforms are falling behind on the maturity scale making it nearly impossible for companies to meet customers’ demands.
Insurance provider AAA Life found itself in such a predicament. Campaigns were taking too long, while segmentation and targeting efforts were inefficient. Plus, measurement and reporting on campaign performance was limited and lacked consistent insights to make improvements—delaying campaigns being brought to market.
Join Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, along with Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management, for this live Tech-Talk Webinar. They will share AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.
Register here for “How a Cloud-First Approach to Data Transforms Customer Experiences,” presented by Merkle, and learn:
How to solve common personalization challenges, like antiquated tech and data strategies What type of data foundation is critical to activate meaningful customer experiences How to select a cloud environment and migration partner to ensure success and sustainability Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Thursday, December 10 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Merkle.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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