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As the platforms that support management of customer data, audiences, and activation programs evolve, organizations must update the processes that support these platforms. In fact, 42% of marketers cite segmentation and personalized messaging at scale as a current leadership gap, according to a CMO Council survey.
With the advent of the customer data platform (CDP), audience centers of excellence (COE) need to adapt to help organizations fully utilize the unified customer profiles that CDPs promise.
Learn how to bring new teams into the fold, update KPIs, and expand their people and process programs to fully realize the potential of complete data management with a CDP. Join Adobe’s Nina Caruso, senior product marketing manager, for this live Tech-Talk Webinar.
Register here for “Evolving Your Audience Center of Excellence,” presented by Adobe, and learn:
How the evolution of data management programs and technology impacts an audience COE The common audience COE roles, responsibilities, and frameworks that can integrate into your existing structure Best practices to implement people and process changes in your organization to support a CDP Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today for Wednesday, June 2 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Adobe.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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