Five Strategies to Collect and Leverage Authentic Content -

Hi eMarketer Reader,

Are you gathering quality reviews that can drive conversion, reduce returns and deliver helpful insights to customers? According to PowerReviews proprietary data, brands experience an increase in conversion by up to 82% when they optimize customer-generated content collection.

The rise of visual and social content created on mobile devices has redefined what makes the perfect review. At the same time, review fraud is at an all-time high, eroding consumer trust. As a result, best practices for collecting and maximizing the use of customer-generated review content have changed.

Join Carol Krakowsi, director of insights at PowerReviews, for this Tech-Talk Webinar presentation, where she will discuss the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.

Register here for “The Anatomy of a Perfect Review: Five Strategies to Collect and Leverage Authentic Content,” presented by PowerReviews, and learn:

• What characteristics great reviews have in common
• Engagement strategies to collect the right content from your customers
• Best practices for maximizing the impact of authentic reviews
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This webinar will take place on Wednesday, January 29 at 2:00 PM ET.

This Tech-Talk webinar is sponsored content presented by PowerReviews.

Sincerely,
eMarketer Editors