Video proves to be an effective content channel -

Hi eMarketer Reader,

Following the uncertainty of 2020 and today’s continued unknowns, pipeline conversion and funnel progression is keeping marketers up at night.

Now more than ever, marketers are looking for new tools, channels, and content to increase conversion rates and grow their pipeline. Video is a go-to solution for many, with 85% of marketers saying it plays a major role in pipeline conversion, according to Research America’s Q4 Video Marketing Report.

Join Brightcove’s Lauren McHugh, senior product marketing manager, for this live Tech-Talk Webinar. She will discuss how video has proven to be one of the most effective ways to not only increase pipeline, but drive more leads.

Register here for “A Pipeline Win-Win: Leverage Video to Drive Leads and Increase Conversions,” presented by Brightcove, and learn:

• Video trends to watch & apply to your marketing in 2021
• How B2B marketers can use video throughout the marketing funnel
• Why marketers are thinking outside the box with video
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, March 10 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Brightcove.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com