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The best customer data strategies start with resolving, analyzing, and operationalizing first-party data. However, the need for quality third-party data to enhance and expand on this foundation has never been stronger.
With these two data sets in place, brands can deliver personalized engagements to customers and maximize reach—and ROI—in a privacy compliant way.
Join Infutor Data Solutions’ Zora Senat, senior vice president, marketing and partnerships, and Ross Epstein, vice president, new projects at SafeGraph, for this live Tech-Talk Webinar. They will discuss how first- and third-party data can be combined to increase customer engagement.
Register here for “Maximize the Customer Experience: Unique Tools to Unify First- and Third-Party Data,” presented by Infutor Data Solutions, and learn:
Why mixing first- and third-party data is a game changer for your identity management and customer experience strategies How to respond to recent growth trends in data purchasing and data set types by industry How to overcome common data matching challenges, including the failure of existing solutions in geocoding, normalization, and fuzzy matching Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Tuesday, March 30 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Infutor Data Solutions.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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