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How can brands adjust to the speed of today’s business, meet consumers’ ever-changing demands, and learn faster? It’s all about the modern platform.
According to Merkle’s Q3 Customer Engagement Report, marketers are generally happy with their current platforms, but many may not be using them to their full potential. While 89% of marketers say their current marketing technology enables omnichannel experiences, 68% stated they still need a custom platform.
Join Merkle’s Sandra Swindle, senior vice president, CRM technology delivery leader, along with The Goodyear Tire and Rubber Company’s Matt Wilkinson, general manager, digital marketing, and Sherwin-Williams Paints’ Jennifer Grove, customer relationship marketing director, for this live Tech-Talk Webinar. They will discuss how marketing technology modernization can deliver relevant and valuable customer experiences.
Register here for “Investing in Modernization: The New Wave of Customer-Centered Martech,” presented by Merkle, and learn:
Key findings from Merkle’s Q3 research on customer engagement How to accelerate digital transformation with a martech platform upgrade Considerations for where and how to invest Potential gaps in connecting and leveraging real-time data Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat today. This live webinar will take place on Wednesday, October 28 at 2:00 PM ET.
This Tech-Talk Webinar is sponsored content presented by Merkle.
Sincerely,PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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