Webinar invitation: hear from one of your Festival speakers

Paddy Power’s Marketing & Brand Director on how to change course in the midst of a crisis

View in browser Hi John You’re invited to attend a free webinar with one of our Festival of Marketing speakers, Michelle Spillane, Marketing & Brand Director at Paddy Power. How to change course in the midst of a crisis Tuesday 21 April | 11am BST Businesses across the world have been forced to change in the past month. For many marketers, business models have been disrupted and new ways of thinking, agility and adaptability are required. This webinar will explore how Michelle, and her brand, has coped with the need to change quickly in a sector disrupted by the pandemic. Michelle will discuss how marketing can support company growth, collaborate across departments, readjust marketing plans and reprioritise accordingly. This October you can learn even more from Michelle in her Festival session. She’ll be joining TSB’s Head of Insights, Research, Planning & Performance, and LIDL’s Head of Media on a panel discussing ‘How can you measure marketing effectiveness…effectively?’. See more confirmed sessions here. There’s plenty to look forward to at the Festival of Marketing this 7-8 October! Get your Festival Pass today. If you have any questions, please get in touch and a member of the team will contact you to assist. We hope you stay safe, The Festival of Marketing team festivalofmarketing.com

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