As consumers settle in at home, frozen food brand Birds Eye has enjoyed an increase in sales. But, at a time when distribution channels have been interrupted, an increase in demand presents its own challenges.
With the lockdown prompting Birds Eye to rethink its place in people’s lives, Steve will share how the company found a new purpose, how it intends to sustain its momentum and how it has delivered a new campaign.
Steve will also offer his insights on the importance of leadership during this time. | 
