Birds Eye’s Managing Director shares his insights
| | | | | As consumers settle in at home, frozen food brand Birds Eye has enjoyed an increase in sales. But, at a time when distribution channels have been interrupted, an increase in demand presents its own challenges.
With the lockdown prompting Birds Eye to rethink its place in people’s lives, Steve will share how the company found a new purpose, how it intends to sustain its momentum and how it has delivered a new campaign.
Steve will also offer his insights on the importance of leadership during this time. |
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| This session is part of The Lowdown, a series of broadcasts offering insight into tackling the marketing challenges of the coronavirus crisis.
Last year, Steve was amongst the 250+ seriously impressive speakers sharing their insights over the two days of Festival. This year, the line-up is set to be just as remarkable. Already confirmed speakers include specialists from American Express, BBC, Charlotte Tilbury, Gymbox, LIDL, Mastercard, WW, and more. See the current list here. |
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| | There’s plenty to look forward to at the Festival of Marketing this 7-8 October! Get your Festival Pass today. |
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| If you have any questions, please get in touch and a member of the team will contact you to assist.
We hope you stay safe,
The Festival of Marketing team
festivalofmarketing.com |
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