How to measure email results and ROI, and with what tools -

Hi John,

Coming this fall with iOS 15, Apple’s Mail Privacy Protection update will affect what email marketers will be able to know about target recipients, including data like opens and location, hindering the sender’s ability to personalize.

Join me as I host a live Tech-Talk Webinar that will highlight email analytics trends and how marketers are pivoting in light of recent privacy changes with Litmus’ Cynthia Price, vice president, marketing, and Jessica Raggio, vice president, product marketing.

Register here for “The State of Email Analytics: How Privacy Updates Will Affect Your Reporting,” presented by Litmus. Here’s a sneak peek of what we’ll learn:

• What metrics should be measured to increase email performance visibility
• Why brands need to re-engage, win back, and remove inactives
• How frequently brands run spam tests and monitor deliverability
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Reserve your seat now to join me on Tuesday, July 20 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Litmus.

Sincerely,
Marissa Coslov
Vice President

P.S. Please forward this invite to colleagues and peers who may be interested in email analytics. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com