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When managing a customer journey, brand interactions should feel personal, valuable, and conversational at every touchpoint. Consumers have come to expect brand messaging that feels relevant, authentic, and easy. As a bonus, a brand might even anticipate what’s needed next.
Yet, few brands can deliver consistent, personalized messages across channels and devices due to limitations from their current martech stacks. In fact, only around half (53%) of customer experience (CX) leaders have insight into drivers of loyalty and retention, and understand friction points, according to an Adobe survey of marketing professionals.
Join me as I host Adobe’s Bridgette Darling, senior product marketing manager, for a live Tech-Talk Webinar. Bridgette will discuss how to optimize the entire customer journey with intelligent decisioning and insights.
Register here for “Enhance Customer Journeys by Making Them Part of an Ongoing Conversation,” presented by Adobe. We will learn:
Marketing trends and challenges when managing the complexity of customer journeys Key building blocks to elevate the path to purchase with conversational marketing How brands can manage omnichannel outreach and one-to-one moments with target audiences Plus! Ask questions, and interact with your eMarketer community of marketing peersPlease reserve your seat to join me on Thursday, June 24 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Adobe.
Sincerely,P.S. Please forward this invite to colleagues and peers who may be interested in conversational marketing. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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