The launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients' needs means an aligned launch strategy is mission critical. With the influx of data, the metrics used to assess launch progress need to shift, and the very idea of launch success is evolving.
Modern launches need to plan for success early and maintain a watchful eye as they enter the Optimization phase: - Promotional spend: Drive demand at all (responsible) costs – but now invest in promotional tactics with demonstrated lift.
- Sales force composition: Assess and respond to provider preferences and shape your sales force accordingly.
- Payer coverage: Improve coverage and successfully shift patients from transitional assistance programs.
- Patient experience: Invest in patient support programs — adding new or different modules, capabilities, and features that matter to patients and their caregivers.
Join IQVIA experts on Thursday, June 27, 2024 at 1:00 p.m. ET for the second installment of our three-part Launch Success 2.0 webinar series. | 
