Bad User Experiences Cost $75b Annually in the US -

Hi eMarketer Reader,

$75 billion in revenue is lost every year in the US alone due to poor digital experiences that destroy customer loyalty, according to research from Walker Information. It is no longer enough to compete on great prices and high-quality goods and services—you must create experiences that work flawlessly and delight customers.

But how can brands improve their offerings when user experiences are so subjective, and attempts to measure those experiences have historically been impossible?

Join Brandon Harris, assistant vice president of digital and innovation at PenFed Credit Union, and Marius Milcher, service delivery director at Decibel, for this Tech-Talk webinar presentation, where they share their secrets to manage and measure brilliant digital experiences for sustainable results.

Register here for “Five Essential Steps to Begin Nailing Digital Experiences,” presented by Decibel, and learn:

• How to measure the quality of online experiences
• How to identify why you’re losing customers
• How to align your team and processes for maximum ROI
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This webinar will take place on Wednesday, November 20 at 2:00 PM ET. NEW TIME!

This Tech-Talk webinar is sponsored content presented by Decibel.

Sincerely,
eMarketer Editors