How e.l.f. Beauty reorganized for success -

Hi John,

As we all know, drastic shifts in consumer needs, behaviors, and preferences have upended business models across all industries.

eMarketer predicted that direct-to-consumer (D2C) sales would rise 24.3% last year from 2019 and continue to grow as brands realize the benefits, hence why e.l.f. Beauty is one of many companies leaning into a consumer-first approach.

Yet, despite the curveball of the pandemic on the cosmetics industry, e.l.f. Beauty has come out strong and continues to boom in the midst of its shift to a D2C model, all while focused on leveraging its customer data platform (CDP) to create a single view of the customer.

Join me as I host ActionIQ’s Tamara Gruzbarg, head of consumer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth, for a live Tech-Talk Webinar. Tamara and Brigitte will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.

Register here for “Transforming to a Direct-to-Consumer Organization with e.l.f. Beauty,” presented by ActionIQ. We will learn:

• What led e.l.f. Beauty to shift toward D2C, and how people, processes, and tech played a role
• How customer data and CDPs play a critical role in driving customer loyalty
• Key insights into how e.l.f. Beauty integrated technology across multiple business units to drive impact
• Plus! My favorite part of the webinar is when you ask questions of our expert guests.

Please reserve your seat to join me on Wednesday, June 23 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by ActionIQ.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in D2C transformation. Thank you!

Interested in sponsoring a webinar? I hope we can work together. Please email advertising@emarketer.com, either myself or someone from my team will get back to you.