From themed pop-up experiences to immersive restaurants and resorts, the desire to show brand affinity in all aspects of life – and move beyond the physical product – motivates consumers to show up, share and engage. What does the new generation of location-based experiences look like?
Starting from the wildest concepts to making that dream a reality, hear from leaders across experiential initiatives on how you can help bring your intellectual property to life in increasingly creative ways. | 
