Hi John,
Connected TV (CTV) ad spending will surge to $33.35 billion in 2025, marking a 16% year-over-year increase, according to EMARKETER's forecast.
Viewers are embracing ad-supported streaming options. Join our Tech-Talk Webinar, “For Good Measure: How to Make the Most of CTV’s Data,” presented by MNTN, and discover how to navigate the changing CTV measurement landscape.
You’ll gain insight on: - Strategic approaches to overcome current data challenges
- Methods to leverage performance TV for better measurement
- Insights into emerging transparency developments
- Ways to optimize mid and lower-funnel performance
This webinar will take place on February 20, 2025 at 2pm ET / 11am PT. |
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See you there, EMARKETER Studio
Presented by MNTN. |
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