In this webinar, we will look into how Next Best programs can support account-based engagement models, and consider opportunities to enhance proven approaches with technology-based coordination and insights-led decision processes. Even as omnichannel dominates the priorities of most pharma companies, it is essential to question whether stakeholder engagement can be improved when multiple channels are leveraged. We will examine how the KAM model might be changing and more importantly how coordinated execution can be supported through intelligent suggestions.