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The latest webinar from License Global
 
WEBINAR: Ordering up! How F&B is Feeding Limited Edition Drops
Thursday, May 27th at 9am PST / 12pm EST

French fry socks, ice cream-inspired sneakers, fast food-themed hotels, chicken-scented clogs… all wild ideas on paper but sold out in seconds. This shows the power these unique and unexpected marketing strategies have when timeless food brands team up with new partners.

This webinar will dive into how the food and beverage industry are bending the rules when it comes to creating new product extensions that surprise and delight.
 

SPEAKERS

The Hersey Company
Ernie Savo
Senior Director, Global Licensing and Business Development
Unilever
Julien Baek
Associate Brand Manager – Popsicle
Mondelēz International
Jen Levin
Brand Licensing Manager, North America
 
 
 
 
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