Enterprise, multinational organizations like Telia Company have a tall order when it comes to delivering personalized customer journeys at scale. Data silos created by multiple products, services, and brands make crafting coherent, cross-channel customer experiences difficult, at best.
In an upcoming webinar hosted by BlueConic, Lena Lindgren, Head of Customer Value Management and Analytics B2C at Telia Sweden, will talk about managing and optimizing the facets of a customer journey that create value from the first interaction to the last one.
Thursday, September 29
10AM ET | 4PM CET
In this session, you’ll learn:
- How Telia built a customer-centric, cross-channel journey
- Why leveraging a CDP is about transforming how you work as a business
- How to adopt data driven decisioning enabled by a Next Best Action engine
