How to be privacy-compliant without forfeiting personalization -

Hi eMarketer Reader,

Consumers are more conscious—and conscientious—of data privacy than ever. Despite this, consumers still overwhelmingly desire personalized experiences when interacting with brands. The challenge for digital marketers? Providing relevant 1:1 experiences that comply with evolving privacy legislation.

However, while privacy and personalization might seem at odds, brands and marketers can still strike a balance.

Join Infutor Data Solutions’ Jason Ford, vice president of partnership development, and Yoni Friedman, director of growth initiatives and technology alliances at Amperity, for this live Tech-Talk Webinar. They will discuss what digital marketers must do to survive and thrive—all while continually improving customer experience—in a rapidly changing landscape.

Register here for “Personalization vs. Privacy: Finding Balance Between a Perceived Tug of War,” presented by Infutor, and learn:

• Modern privacy-compliant tactics to build and resolve first-party data
• The role of identity and intelligence in personalization and activation
• The best strategies for balancing personalization and privacy
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, November 10 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Infutor Data Solutions.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com