Hear AWS, Branch, Tealium, and Amplitude discuss how to improve digital experiences that increase your customer lifetime value.

In this workshop:

Discuss how to leverage a data-powered MarTech stack that helps you attract, retain, and grow customers.

You will learn:

• How to prioritize a first-party data strategy in a post-cookie world.
• How to explore customer data platform (CDP) and product intelligence solutions to solve common use cases.
• How to procure an end-to-end advertising and marketing technology stack.
• How to leverage real-time data to understand your customers’ behavior and deliver meaningful, helpful experiences along their entire digital journey.