Hear AWS, Branch, Tealium, and Amplitude discuss how to improve digital experiences that increase your customer lifetime value.

You will learn:

• How to prioritize a first-party data strategy in a post-cookie world.
• How to explore customer data platform (CDP) and product intelligence solutions to solve common use cases.
• How to procure an end-to-end advertising and marketing technology stack.
• How to leverage real-time data to understand your customers’ behavior and deliver meaningful, helpful experiences along their entire digital journey.

Speakers:

Mada Seghete - Co-founder and Head of Marketing, Branch

Ted Sfikas - Regional Vice President Solutions Consulting, Americas, Tealium

Chris Mahoney - Senior Vice President, Worldwide Sales, Amplitude

Paul Dooley - WW Head of Marketing Transformation, AWS