Register Now: Shape your PR strategy and campaign plans using data-driven resources
Webinar

PR Campaign Planning: Why Analytics is Key to Success

June 10, 2021 at 1pm EST
Hello!

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.

Join our panelists:
  • Gemma Moroney, SHOOK
  • Alex Judd, Clarity PR
  • Greg D'Andrea, Onclusive
who will discuss how implementing a data-driven PR strategy with meaningful analytics can lead to campaign success!

REGISTER FOR WEBINAR
 
In this webinar, you will learn:
  • Planning principles and some popular models
  • How to use AMEC’s Integrated Evaluation Framework as a planning tool
  • The role of PR analytics data & insight in PR campaign planning
  • What metrics are most helpful for PR campaign planning
 
 

Best,
Erik Wagner
Head of Growth
 
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