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If this year has taught us anything it’s that predicting customer behavior is not easy, and predicting customer behavior in the face of change is nearly impossible. In 2021, we predict marketers will focus both on growing revenue from within their customer base and meeting unprecedented customer expectations to build loyalty and increase lifetime value.

The goal, of course, is to generate a predictable revenue stream from loyal customers, rather than betting on the considerably less predictable acquisition of new customers; a strategy known as revenue marketing that we predict is poised to drive success for marketers in 2021.

David Raab, Founder of the Customer Data Platform Institute will join Omer Artun, Acquia’s Chief Science Officer and Karen Wood, Sr. Director, Product Marketing for this MarTech Today webinar where they will discuss their predictions for 2021, the shift to revenue marketing, and the exciting role Customer Data Platforms play in data, AI, customer loyalty and retention.