Hi John,

Programmatic ad spending will hit $181.04 billion in 2025, according to EMARKETER’s forecast, a 13.8% increase YOY. But many brands struggle with how to accurately measure the effectiveness of those dollars.

Join our Tech-Talk Webinar, "Benchmarking What Works: How Winning Brands Measure Ad Effectiveness," to explore how forward-thinking advertisers are using identity-powered, cross-platform measurement to understand true campaign impact beyond basic metrics.

You will learn:

• The most critical KPIs for both brand-building and performance campaigns
• How leading marketers are aligning on measurement strategies in a post-cookie landscape
• Practical approaches to transform benchmarking insights into confident planning decisions

This webinar will take place on April 30, 2025 at 2pm ET / 11am PT.

See you there,
EMARKETER Studio

Presented by DISQO.