The data benefit of hosting in-person events with digital elements -

Hi John,

The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels.

When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI, or more aptly, return on events (ROE). Now, as in-person events return—with added digital elements—most marketers are rethinking their holistic event channel.

Join Cvent’s Alyssa Peltier, senior manager, industry solutions, for a live Tech-Talk Webinar. Alyssa will discuss how marketers can strategically align their business goals and event mix for growth.

Register here for “Event Mixology: Crafting Your Event Channel for Growth,” presented by Cvent, and learn:

• Tips for designing your events to capture engagement and other key data points
• How to get the most out of buying signals and qualify hot leads for action
• Why event tech can be a game changer in delivering an agile, scalable program
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Tuesday, August 10 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Cvent.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in hybrid event strategies. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com