| Too often, false positives go unnoticed as online merchants perceive them as successfully thwarted fraud attempts. Yet false positives have a major impact on a merchant’s revenue including lost sales, wasted acquisition spend, brand damage, and more. Today’s savvy criminals make it tough to decipher good vs. bad transactions. And while it’s absolutely reasonable for merchants to fear fraud, it’s not reasonable to allow overly risk adverse fraud strategies to result in declining legitimate orders. Attend this webinar to learn benchmarks and strategies about how to measure and reduce card-not-present false positives. |
