How to build loyalty and gain customer insights -

Hi eMarketer Reader,

Just as a shopper’s habits and needs are unique, so too are the many ways brands approach onboarding and customer loyalty in email marketing.

While successful email onboarding depends on a lot of factors—from setting expectations to identifying manageable growth targets—email is the perfect channel to test, measure, and provide key insights related to customer onboarding and retention.

Register here for “Build Successful Ecommerce Customer Onboarding Experiences with Email,” presented by Litmus, and learn:

• What engagement points exist to help identify the needs of new subscribers to create optimal email experiences
• Why it’s key to focus on testing your email templates to ensure message and marketing consistency inside—and outside—the inbox
• Plus! How Proactiv approaches onboarding and loyalty emails, including automation triggers and optimal content for each stage

During this live Tech-Talk Webinar, you will join Litmus’ Cynthia Price, vice president of marketing, along with Epsilon Messaging’s Nicole Eaton, vice president, group accounts, and Proactiv’s Dave Sims, head of customer experience. They will discuss tried and tested strategies for creating high-performing email onboarding programs.

Please reserve your seat today for Tuesday, May 18 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Litmus.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com