The days of relying on third-party cookies to supplement marketing campaigns is coming to an end. In certain browsers, cookies are already limited to a 24-hour lifespan—less time than any marketer would want.
As the cookie crumbles, how can you take ownership of your customer data?
Join Exponea (acquired by Bloomreach)’s Martin Simo, product marketing manager, for this live Tech-Talk Webinar. He will discuss how brand marketers can take decisive action and develop a successful data strategy in a post-cookie world.
Register here for “Owning Customer Data in a Cookieless World,” presented by Exponea (acquired by Bloomreach), and learn:
- How the deprecation of the cookie impacts current customer data practices
- What new attribution modeling looks like
- Ways to reduce customer acquisition costs
- How companies such as Tesco and Sofology successfully use a customer data platform (CDP) to increase retention
- Plus! Ask questions, and interact with your eMarketer community of marketing peers
Please reserve your seat today for Tuesday, May 11 at 2pm ET.
This Tech-Talk Webinar is sponsored content by Exponea (acquired by Bloomreach).
Sincerely,eMarketer Editors
P.S. Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!
Interested in sponsoring a webinar? Email advertising@emarketer.com
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