How publishers can use first-party data to accelerate ad revenue -

Hi John,

As the executive lead who is responsible for eMarketer’s media revenue, I spend the majority of my time thinking about how to grow the business over the next 2-5 years to best serve you, our audience and advertisers. This is why I can’t wait to host the upcoming live Tech-Talk Webinar, “Accelerate Streaming Ad Revenue with First-Party Data: How Publishers Can Use First-Party Data to Tap Into the Upside of Streaming Advertising,” presented by Conviva.

Whether you are a publisher, media buyer, or brand strategist, I encourage you to register here to hear from Alex Klausner, Conviva’s senior product marketing manager, and Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships. Join me, and together we will learn how publishers can recapture streaming ad dollars by leveraging strategies that:

• Fully control and monetize their most-valuable asset—their data
• Make data even more powerful with standardization
• Create privacy-safe environments for brands
• Plus! We can ask questions, and interact with eMarketer’s community of marketing peers

Reserve your seat now to join me on Wednesday, July 28 at 2pm ET. 

This Tech-Talk Webinar is sponsored content by Conviva.

Sincerely,
Nancy Taffera-Santos
SVP, Media Solutions & Strategy

P.S. Please forward this invite to colleagues and peers who may be interested in the future of ad revenue. Thank you!

Interested in sponsoring a webinar? I would love to work together! Please email advertising@emarketer.com and either myself or someone from my team will get back to you.