Webinar: Test Your Way to More Revenue with Better Emails

Why A/B testing is a powerful strategy for email marketers - Hi John,

Given the importance of email as a marketing channel, are you and your business doing all you can to optimize more engaging campaigns?

If you’re not A/B testing, it’s time to start setting up and executing trial run email programs. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t.

Join Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas, for a Tech-Talk Webinar. He will discuss why A/B testing is such a powerful strategy for email marketers, and share testing ideas you’ll want to tell your team about.

Register here for “A/B Test Your Way to Better Emails and More Revenue,” presented by Adobe, and learn how to:

Test your emails, including sample groups, timing, and forming a hypothesis Set up a proper test to enhance campaign effectiveness, and improve programs for specific audiences Evaluate and accurately report on your results to make informed decisions

Reserve your seat now to join us on Wednesday, August 25 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Adobe.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in A/B testing models. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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