How to take advantage of the benefits of personalization -

Hi John,

Personalization is at the heart of everything marketers do. But as a strategy, technology, and a market, the personalization customers receive is ripe for reinvention.

When done right, real-time offers and content personalization are 10 times more effective than traditional outbound campaigns. In fact, according to Cheetah Digital’s latest report, well-activated personalization can lead to a 20%+ uplift in revenue and retention.

Join Cheetah Digital’s Bruce Swann, senior director of product marketing, along with David Raab, founder and CEO of the Customer Data Platform Institute, for this live Tech-Talk Webinar. They will discuss the emergence of a new generation of personalization techniques that are fundamentally different from previous methods.

Register here for “The Next Generation of Personalization: Tech and Tactics Advancing Marketers’ Efforts,” presented by Cheetah Digital, and learn:

• The factors driving next-generation personalization
• How personalization delivers marketing efficiency and cost savings
• How organizations can deliver personalized experiences across channels in real time
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Wednesday, January 27 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Cheetah Digital.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com