The impact of PR on consumer behavior used to be a “black box”. That’s why Onclusive invented PR Attribution™ to connect earned and owned media content to outcomes – measuring how many times people, after having read an article about your brand, eventually visit your website and which actions they take. We recently analyzed our PR Attribution™ data and uncovered some surprising insights that could change how PR pros approach their strategies. During this webinar, our panel of communications and data experts will reveal how earned media drives consumer behavior based on the findings from over 100,000 media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.